Crush Your Greatest Fears with Courage and Resolve

Our story is not that dissimilar from hundreds or even thousands of others. Starting a business, no matter how well versed, experienced, and trained is difficult—it is stressful.

At a cooking class we recently took we discovered yet another person in the same boat. Geeta Sethi at Spice Journey taught us how to make mouthwatering pakoras, a delicious Kadhi soup, and tasty lentil pancakes.

Because life has its unexpected turns, Geeta had to shift her priorities from passion for over four years. It wasn't until now that she could come back to sharing her love for cooking. This is her story to tell but to summarize, it was a necessary shift for her first priority, family. Geeta, of course, never lost focus of her passion. It is clear that she puts a tremendous amount of love into what she does: teach.

Connecting with her we discovered that we were not the first or even second people to have identified with what she is doing. 

Leaving an established company in a stable position is not an easy decision to make. Starting a business is not gum drops and candy canes (okay, fine, if you are starting a food truck like Candy Meister maybe it is).

What Geeta has, and I think everyone she has spoken to has, is what feels like an obligation. It’s not an obligation in the sense that you must pay your bills, or take out the garbage. It feels like it is almost closer to purpose. We see things in the World the way they are and we know how to fix them; we know how to help people and it feels wrong not to. It feels right to share the gift that our passion drives us towards.

This is why Geeta is not just about teaching us how to make deep fried Indian delectables. It is about teaching us the different healing properties of spices. It is about eating well as much as it is about spoiling ourselves a bit now and then. For instance, she made a very valid point that eating these pakoras as a treat is far better than fried foods you will get at a major fast food chain. She explained that Indian cooking was about hitting six different types of tastes for balance in the body.

Despite having a great message and purpose this is a stressful venture. We know. We had to leave our cushy in-house design positions with stable companies too. It is the only way we can best help people succeed and grow. We know the importance of quality logo design and see too many businesses without it. Having that purpose can be a struggle at times though.

There are life pressures: bills to pay, gifts to give, kids to have. Time is a factor for us just as much as money is. What continues to drive us is the passion for the work and the purpose of it.

You’re going to find stumbling blocks in your own pursuits. One thing you can focus on is the value you are providing. And believe it or not, others are out there doing the same. We’re only going to succeed by helping each other.

That may be putting a smile on someone’s face, helping a business grow, or providing healthy alternatives. Whatever it is, the strength of value is not in what it brings you, but in what you bring others.

November 17, 2016
Posted on 
Author photo in a circle
Kyle Lincoln

Kyle is a logo crafter, avid reader, and writer. His experience expands across a wide spectrum of clients such as Nandos, Shaw Business, and Destination Canada. Growing up, it didn’t take him long to go from doodles to design. Kyle’s previous work in identities for conferences and events left him longing for something more enduring. He’s got a vested interest in helping businesses thrive and an eye for brand incongruences. In Vancouver he can be found scoping out his client’s location and/or the nearest gelateria and is always up to discuss your project or favourite flavour.

Our story is not that dissimilar from hundreds or even thousands of others. Starting a business, no matter how well versed, experienced, and trained is difficult—it is stressful.

At a cooking class we recently took we discovered yet another person in the same boat. Geeta Sethi at Spice Journey taught us how to make mouthwatering pakoras, a delicious Kadhi soup, and tasty lentil pancakes.

Because life has its unexpected turns, Geeta had to shift her priorities from passion for over four years. It wasn't until now that she could come back to sharing her love for cooking. This is her story to tell but to summarize, it was a necessary shift for her first priority, family. Geeta, of course, never lost focus of her passion. It is clear that she puts a tremendous amount of love into what she does: teach.

Connecting with her we discovered that we were not the first or even second people to have identified with what she is doing. 

Leaving an established company in a stable position is not an easy decision to make. Starting a business is not gum drops and candy canes (okay, fine, if you are starting a food truck like Candy Meister maybe it is).

What Geeta has, and I think everyone she has spoken to has, is what feels like an obligation. It’s not an obligation in the sense that you must pay your bills, or take out the garbage. It feels like it is almost closer to purpose. We see things in the World the way they are and we know how to fix them; we know how to help people and it feels wrong not to. It feels right to share the gift that our passion drives us towards.

This is why Geeta is not just about teaching us how to make deep fried Indian delectables. It is about teaching us the different healing properties of spices. It is about eating well as much as it is about spoiling ourselves a bit now and then. For instance, she made a very valid point that eating these pakoras as a treat is far better than fried foods you will get at a major fast food chain. She explained that Indian cooking was about hitting six different types of tastes for balance in the body.

Despite having a great message and purpose this is a stressful venture. We know. We had to leave our cushy in-house design positions with stable companies too. It is the only way we can best help people succeed and grow. We know the importance of quality logo design and see too many businesses without it. Having that purpose can be a struggle at times though.

There are life pressures: bills to pay, gifts to give, kids to have. Time is a factor for us just as much as money is. What continues to drive us is the passion for the work and the purpose of it.

You’re going to find stumbling blocks in your own pursuits. One thing you can focus on is the value you are providing. And believe it or not, others are out there doing the same. We’re only going to succeed by helping each other.

That may be putting a smile on someone’s face, helping a business grow, or providing healthy alternatives. Whatever it is, the strength of value is not in what it brings you, but in what you bring others.

November 17, 2016
Posted on 
Author photo in a circle
Kyle Lincoln

Kyle is a logo crafter, avid reader, and writer. His experience expands across a wide spectrum of clients such as Nandos, Shaw Business, and Destination Canada. Growing up, it didn’t take him long to go from doodles to design. Kyle’s previous work in identities for conferences and events left him longing for something more enduring. He’s got a vested interest in helping businesses thrive and an eye for brand incongruences. In Vancouver he can be found scoping out his client’s location and/or the nearest gelateria and is always up to discuss your project or favourite flavour.

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