Cheap logos live and breath all around us. You can find them on Mom n’ Pop grocers, startup blogs, and even large corporations. Design is expensive. Where can you find a cheap logo for your business?
We all know that a business needs a logo. Every successful company we know has one. Without one we can often become forgotten. It reflects what our business is about and showcases the personality of our brand.
Mom and Pop shops probably had their graphics done by a relative or whoever printed their signs. So that’s not really an option for you unless you have someone in the know. Plus, who even remembers the logo from their small family owned grocer anyway? Save On, or Safeway, no problem. Red Apple, not so much.
Some bloggers use services like Fiverr and 99Designs. These services are definitely cheap. Big fat check mark for criteria number one. Come to think of it though, most of these blogs I have no recollection of their logo and if I do, it’s only because how terrible it is. Odds are the blogs with the bad logos are more likely boring or spammy content.
No go for contest sites either. We certainly don’t want your business to be related to poor quality.
What we’re looking for is a logo that actually reflects your business. Big companies like Nike bought their logo design for just $75 in 1971 from a student. Accounting for inflation that’s roughly $450 US by today’s standards.
Of course, in 1980 when Nike went public they did give her 500 shares of Nike stock after realizing how much value the logo brought. Those 500 shares are worth well over a $1 million today.
That hardly sounds like a cheap logo either. Even if they hadn’t given her the 500 shares, you’d be hard pressed to find someone that considers the Nike logo “cheap”. It represents so much more.
It seems finding good, cheap logo options are pretty few and far between. The truth is, logo designs falls in the category of “you get what you pay for”.
“Cheap” logos will always be cheap.
I don’t know about you, but if I want my business to be a runaway success I don’t want the first thing my customers to interact with to be seen as cheap. Quality, integrity, and being wholesome, these are words I can see representing a successful business. We reserve “cheap” for trinkets at the dollar store and fries at McDonalds.
Then again, Dollar stores and McDonalds do pretty well on cheap.
McDonalds serves a very cheap product but I can’t say that their logo itself feels cheap. On the other hand, dollar store logos do a have a distinct inexpensiveness to them.
You can bet your bippy that Dollar Tree spent a lot more than a dollar for their logo to feel professional, trustable, and yet inexpensive (not cheap). A feat that certainly wouldn’t be easy.
Even “cheap” outfits don’t adorn their buildings with cheap logos.
The least inexpensive option you have for a logo is creating it yourself. Aside from the cost of time, this will always be your best bet for an inexpensive option. And certainly if you are considering it, I recommend starting with Logo Design Process: Cooking Up a Stellar Concept.
Translating ideas and vision in a way that your customers will relate and react to is time consuming and difficult. The only people willing to put in the necessary time are you and trained designers.
When it comes to cheap logos, it should be a big tip off that their turnarounds are so quick. This is because to these types of services, your logo is just another task in the queue. Whereas to you, this is your livelihood that you’re pouring blood, sweat and tears into.
There's simply little incentive for them to do a job that does your business justice at bargain prices.
The other day I came across a forum topic on Where to Find Cheap Logos. The poster described 99Designs as being too high for them. They value the logo representing their prospective business at less than they hope to make in a single day of being in that business.
Just for perspective, take Fiverr into consideration. Imagine a logo designed for less than a single Big Mac.
Your business is worth so much more than a cheap logo and there aren’t any shortcuts around it.