xpyrynz events is the “connector” between clients needs and suppliers for events in Vancouver, Whistler, Victoria and the Canadian Rockies. When we first met with John at xpyrynz, the company had just started and it was making do with basic clipart.
As xpyrynz began to grow, so did its exposure. John realized that every time his current logo design was being seen, it was affecting his brand perception. It inherently was establishing a brand that may become synonymous with the quality of clipart and affecting the quality of clients he could attract.
As discussions progressed it became clear that xpyrynz’s strengths lie within John’s connections. xpyrynz events can service many facets, the overlap of other destination management companies as well as fill their voids. The solution was to convey to his clients this multi-faceted nature and the overall picture xpyrynz can develop when it pulls all the pieces together and hits the mark.
Following the completion of the project, xpyrynz now has a website, uniforms and stationary that it can feel confident in. John’s prospective clients now have a greater understanding of the quality of work xpyrynz has to offer and John has since taken on more and larger clients.